An instagram filter that allows you to reflect on the real meaning of the word “clichè”, and how it’s used.
What’s a clichè and what’s not?
Get inspired by choosing your favourite one between these you see applied on famous people.
Try out the filter on yourself and put it also on whoever you want.
If the filter is not working on you, congrats, you are not a clichè.


Ilaria Castelli

I’m Ilaria, a creative mind fascinated by any kind of visual expression form, especially the random ones. Particularly fan of brutalism.  Always spending money and eating pizza.
On Instagram:  @ilaariacastelli